Livingston County Tourism is launching a new county-wide, multi-year matching fund that will assist Livingston County community groups, non-profit organizations, and tourism-related businesses in promoting and marketing festivals and events that will draw regional, national, and even international visitors. The LivCo Tourism Festivals & Events Fund will provide reimbursement of up to 50% of eligible projects including the hosting, coordination, and execution of new events as well as existing events with new enhancements to draw tourists to Livingston County and promote quality of life, outdoor recreation, cultural experiences, and agritourism.
The Festivals & Events Fund aims to address the needs of event and festival producers seeking to reestablish community activities, events, festivals, and celebrations in a safe environment as well as establish new events that will enhance tourism and visitor spending in Livingston County. These events will engage residents, tourists, event workers, and working creatives while increasing the economic impact of visitors on regional and local economies, increase spending by visitors, generate media awareness of Livingston County, and enhance the quality of life for residents of Livingston County.
Applications should spur innovation and strengthen the economy through the development and enhancement of the region's tourism and recreation industry. This fund focuses on high-quality, thoroughly-planned events that will draw tourists to the region when they previously would not have visited Livingston County. Funding is limited and will be awarded on a highly competitive basis.