Couple at Charlton Farm

Don’t you think it’s time for an urban exodus?

Along the way it has forged stunning gorges nearly 600 feet deep, hidden valleys, and is home to some of the most scenic and productive farm country found anywhere. It tumbles over six waterfalls — three in Rochester and three in the breathtaking Letchworth State Park. Welcome to the astounding Genesee River Valley and its beautiful and historic villages. 

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Boys Posing with Sleds in Snow
Three People Dining at Boriken
Two Women Cross Country Skiing
Village of Avon

LivCo Field Notes

Tune into the heartbeat of the breathtaking Genesee River Valley

How to Spend a Snow Day in LivCo

  • 5 minute read

If you’re excited about the prospect of playing in a winter wonderland, you’ve come to the right place. Despite the chill in the air, there’s no shortage of fun things to do in the snow in LivCo…

2022 Winter Weekend Itinerary

  • 6 minute read

You're the main character. As the snow starts to fall and the cold weather of Upstate New York sets in, there is still a lot to do in the Genesee River Valley to stay warm and kick off the holiday season and…

Must-See Winter Events

  • 2 minute read

Celebrate the season with annual traditions, festive parades, bright lights and more. Festivals and events are our favorite way for locals and visitors to celebrate together during the holidays. There’s nothing…

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Believing in the pursuit of


LivCo has an abundance of natural resources, and we take the preservation of these areas seriously. Much of our land has remained unchanged for centuries, and we intend to keep it that way for generations to come. The Genesee Valley Conservancy is a local organization with over 29,000 acres of land in the Genesee Valley Watershed under protection. Visit their website to learn how you can get involved with their efforts.

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Upcoming Events

Dec 09

Open Jam

  • 12/9/2022
  • See some of the best spots in our region

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