Couple at Charlton Farm

Don’t you think it’s time for an urban exodus?

Along the way it has forged stunning gorges nearly 600 feet deep, hidden valleys, and is home to some of the most scenic and productive farm country found anywhere. It tumbles over six waterfalls — three in Rochester and three in the breathtaking Letchworth State Park. Welcome to the astounding Genesee River Valley and its beautiful and historic villages. 

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Boys Posing with Sleds in Snow
Three People Dining at Boriken
Two Women Cross Country Skiing
Village of Avon

LivCo Field Notes

Tune into the heartbeat of the breathtaking Genesee River Valley

Romantic Date Ideas in LivCo

  • 4 minute read

Romance is in the air! And if you get stressed at the thought of planning out a romantic date for Valentine’s Day or any other special occasion, take a deep breath. There are tons of fun and special ways to…

Family Bucket List

  • 2 minute read

10 great ways to explore the Genesee River Valley for kids of all ages. ​ 1. Connect with the past at the largest living history museum in New York State, the Genesee Country Village & Museum. Explore 68…

Find Your Feast

  • 2 minute read

In LivCo, the options are endless for every palate and preference. Our best guess is you'll be in town five minutes or less before you spy a spot to grab a bite with friends and family. Eating local and eating…

Insta-Worthy Murals You Need to See

  • 10 minute read

Get out your smartphone and make sure Instagram is downloaded because we have spots in LivCo that will brighten up your profile. Murals have been popping up in our region for several years now so plan an awesome photo…

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Believing in the pursuit of


LivCo has an abundance of natural resources, and we take the preservation of these areas seriously. Much of our land has remained unchanged for centuries, and we intend to keep it that way for generations to come. The Genesee Valley Conservancy is a local organization with over 29,000 acres of land in the Genesee Valley Watershed under protection. Visit their website to learn how you can get involved with their efforts.

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See some of the best spots in our region

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